Market translation
Factory models are organised into five Danish carrier classes and ten task-led customer configurations.
Prepared for strategic discussion with VOTE Machinery
A working Danish market proposition built for execution.
This prototype demonstrates how VOTE's factory products could be translated into a complete Danish customer proposition: configured machines, transparent decision support, financing, demonstration, documentation, service and future digital sales.
It has been developed in response to VOTE's open and constructive dialogue. The initial three-tonne direction has now been expanded into six focused Launch Core propositions across the 1.2-, 1.8- and 3.0-tonne classes.
Purpose of the prototype
What this work demonstrates
The objective is to make a possible collaboration tangible enough for a useful joint review.
Customer decision system
Customers compare access, transport, hydraulics, attachments, price and monthly economics on equal terms.
Complete proposition
Machine, attachments, documentation, financing, warranty and service are treated as one working product.
Execution capability
The proposal has already been converted into a bilingual, mobile-ready and commercially structured experience.
Six Danish Launch Core propositions
Six clear reasons to choose VOTE.
The Launch Core translates three carrier classes into six distinct earning profiles for Danish owner-operators, contractors and rental fleets.
Access-led productivity
For owner-operators and landscaping professionals whose earnings begin beyond narrow gates and passages.
- Precision Work — controlled digging and finishing in confined spaces
- Drilling & Posts — productive access to fencing and planting work
- Breaking & Renovation — compact access to high-value indoor and courtyard tasks
Rental-led turnaround
For rental fleets that earn through protection, rapid inspection and fast return to the next customer.
- Fleet Control — utilisation, location and service visibility
- Extra Protection — reduced exposure at vulnerable machine points
- Fast Turnaround — a consistent route from return inspection to the next hire
Access-led compact capability
For owner-operators and specialists who need professional 1.8-tonne capability through access points around one metre.
- Utilities & Precision — cable, drainage and accurate reinstatement
- Drilling & Posts — repeatable powered drilling in confined areas
- Paving & Reinstatement — one workflow from opening to finished surface
High-utilisation compact productivity
For professional compact contractors who earn through full-day operation, powered attachments and dependable turnaround.
- Sewer & Drainage PRO — precise pipe, chamber and reinstatement work
- Breaking & Reinstatement — carrier-matched breaker performance
- Powered Tools PRO — integrated AUX1, AUX2, return and drain capability
- Comfort & Visibility PRO — sustained high-hour operation
Transport-led Universal
For owner-operators who value practical transport and broad daily versatility.
- Drilling & Posts — repeated holes and smaller foundations
- Breaking & Reinstatement — smaller hard-surface jobs
- Lifting & Handling — controlled material handling
- Comfort & Visibility — long days and Nordic conditions
Productivity-led Nordic PRO
For professional contractors with high attachment utilisation and demanding work profiles.
- Precision & Utilities — precise utility and reinstatement work
- Powered Attachment Productivity — frequent attachment changes
- Lifting & Handling PRO — integrated handling performance
- Fleet & Uptime — planned service and utilisation
- Operator Comfort & Awareness PRO — high-hour operation
Controlled disclosure: Exact components, hydraulic logic, weight budgets, validation gates and option dependencies remain part of VOTE Denmark's controlled product-development material.
Suggested 12-minute review
Follow the commercial logic from market need to field proof.
Each step opens the relevant customer-facing page in the prototype.
- 01Danish value proposition
See how the customer is invited to begin with the job, transport and attachments.
Open homepage - 02Five classes and ten configurations
Review how the future range is structured around customer work rather than model names alone.
Open machine range - 03Comparable product decisions
Compare target price, weight, dimensions, hydraulics, couplers and working profiles.
Open comparison - 04Monthly capacity economics
Test the proposed financing logic for a complete machine and attachment package.
Open calculator - 05Danish support and field validation
Review the proposed support model and Klokkehøjgård as a real-work validation site.
Open service model
Proposed first joint workstream
Verify six complementary Launch Core propositions for Denmark.
The proposed next step is a joint platform review of A12-A and A12-R, the VTW-18S DK development base shared by C18-A and C18-P, and the complementary U30-U and U30-NP platforms.
- Confirm the preferred VOTE platform and current factory specification for each proposition
- Assess the VTW-18S DK development base against the Danish width, geometry, hydraulic and complete-weight requirements
- Compare the standard machine with Danish coupler, hydraulic and attachment requirements
- Identify what is standard, configurable, optional or technically unsuitable
- Agree the documentation and validation required before customer presentation
- Define a controlled reference-machine and field-review process
Proposed Danish validation programme
Klokkehøjgård · Grevinge, Odsherred
The first Danish reference machine would be evaluated through real access, earthmoving, grading, transport and attachment-change tasks, with structured reviews at 10, 50, 100, 250 and 500 operating hours.
The resulting field data, operator assessments and documented customer evidence would support product refinement, Danish market positioning and the subsequent commercial launch.
Clear working boundaries
Concrete enough to review. Open enough to develop together.
- Danish product and customer architecture
- Five carrier classes and ten configurations
- Six Launch Core propositions across the 1.2-, 1.8- and 3.0-tonne classes
- Three-ton first reference-machine direction with parallel 1.2- and 1.8-tonne platform definition
- Denmark-first market validation
- Target customer, service and financing journeys
- Formal Danish market mandate and collaboration structure
- Danish territory, development rights and future Northern European expansion framework
- Final models, specifications, prices and volumes
- Warranty, service, payment and financing terms
- Reference-machine structure, commercial terms and shared responsibilities
Invitation to joint review
Five useful next decisions
These five decisions establish the foundation for a structured Danish market-development process.
Denmark opportunity
Confirm Denmark as the initial market for structured joint development and define the commercial mandate.
VOTE review team
Who should represent commercial, technical and documentation responsibilities in the next review?
Product foundations
Which VOTE platforms can support the six Launch Core propositions, including a VTW-18S DK base for 1.8 Compact Access and 1.8 Compact PRO, within the agreed validation gates?
Support foundation
Which current product data, compliance documents, parts and technical support can VOTE make available?
Phased pilot
What would a mutually acceptable product review, reference-machine and Danish validation process look like?
Combine VOTE's product knowledge with Danish market execution.
Begin with Denmark, validate the right product and support model, and build the next phase from documented customer evidence.